Everything you wanted to know about gaming, and less.

by Jamison DeLorenzo

In the time honored tradition of the year-in-review articles that are being tossed around (‘tis the season, etc etc, blah blah, bah hum bug) I began avoiding such articles in a vain attempt to stick with something fresh this week. Lo and behold there was a very fascinating report this year that proved to be one of the most interesting reads of the year. NIMF, or the National Instititute of the Media and Family, has effectively been the Yin to my Yang in that they almost always take the opposite side of the violence and video game coin.When they recently sent out their report about their observations of the gaming industry for 2006 I greeted it with the usual apathy and continued on with playing Final Fantasy (one of the few holiday traditions worth savoring along with sleeping in, drinking egg nog, trying to avoid arguments over dinner, and whining about presents). As you would expect something about the article caught my eye- otherwise why bother writing about it? There were hints of the gaming industry being given good grades and the family being given bad grades.

Did I wake up in some fairy tale dream world? I checked to see if Gran Turismo 4 had online play. I looked for interesting PSP games. I scoured my basement for my SNES Final Fantasy cartridges. Sadly all of these awful aspects of my gaming life hadn’t changed, so maybe one of my biggest complaints about how society looks at video games might actually be changing without requiring me to sign over some more of my organs. I read their report and walked away feeling relatively good about what people see in the gaming industry and what some of the real problems surrounding video games might be.

For me the problem always boils down to education. Idiocy is borne out of ignorance no matter what subject we are talking about. I feel this is especially true with video games because this is a novel concept to most people older than my generation. Even though I played Atari 2600 games with my parents for several years an industry driven purely by technology has greatly surpassed them. I never played a golf video game with my dad before but I have played many a round with him for a long time. The last video game I played with him was Street Fighter II, so imagine the surprise showing him Tiger Woods 2007 for the first time.

Without the willingness to learn more about subjects we lose touch with what is going on the world. This is not meant to blame or accuse, but to make you think about how tough it is for people to look at video games without being scared because of how quickly the industry is changing. We all can’t be experts on everything and that’s okay, but once you start imposing laws based on ignorance, well, you start to annoy me.

And so I write.

The major point I took away from last year’s report was that the video game industry was incredibly irresponsible and needed to make severe changes. In the wake of what was going on with GTA it was marginally understandable why people believed that, but ignorance to this day still makes people blame Rockstar for that catastrophe. I confess that I never did read the entire report from last year, so I cannot speak of how things are different this time around, but what I can tell you is that if parents pay any attention at all to this report then good things are on the horizon.

Even before the report dives into the specifics of what NIMF observed this year they talk about parents being far too ignorant when it comes to what their kids are playing and how often they play. I had rules on video games back in my school days too, even when it came to studying for subjects I was already getting straight A’s in. It seemed unfair then and it seems unfair now, but when you are asked to study your material, especially during the high school years, you should do it.

Finding the proper amount of time to play video game is always tricky. The best example is that you really can’t eat as much as you did in high school 15 years later and still expect to stay in shape, especially when you are no longer playing basketball or tennis 6 days a week. I hardly think video games are the main cause of health issues in America (visit a casino and get back to me) so it’s hard to talk about that aspect of the report. I’ll leave you to your own devices in deciding what to think about health and video games (I won’t condone DDR, but it is something to think about).

The report focuses on the one aspect of gaming I have felt for a long time has been largely overlooked by many people- how parents monitor their gaming children and what they know about video games in general. I’ve been praying for other people to figure this out for a long time. Television commercials are the biggest giveaway as to what’s going on in this country. It is very hard to avoid ads dealing with talking to kids about sex, smoking or drugs. To me this is scary- parents should not need reminders to talk to their children. Just taking into account the number of ads on television it makes me think parents are watching television instead of spending time with their kids. Is it so unreasonable to think that kids spend too much time in front of a television because their parents are doing the same exact thing?

Continuing with the knowledge side of gaming, what parents know about the games their kids play is also something that is severely lacking. It pains me to say this but I spend enough time in video game stores to overhear multiple conversations between parents, clerk, and kids about potential video game purchases. While it does not appear to happen nearly as often as in the past, clerks are still willing to skew the truths about games to parents in order to make a sale. Having never worked in retail I do not know this, but if video game store clerks work on commission this needs to stop immediately.

It pains me to say this even more, but video game clerks need a brush up on their education as well. No, I don’t expect Rhodes scholars to be working at my local EB store, but the situation needs to improve dramatically. Just yesterday a clerk actually had to ask a superior if Rainbow Six: Las Vegas had been released. If you don’t even know what you’re selling how can you honestly have a job? I feel there should have been some payment for the half hour I spent in the store due to the number of questions I wound up answering for people. I already felt that parental education needed to improve when it came to gaming, but now I’m also forced to believe that the retailers need more knowledge about their own business.

In case you have noticed a common thread in these ramblings, namely education, then you know mostly everything you need to know about what I read. I don’t want to bore anyone to death here about everything that’s written, but if you want to know more about what people see in the video game world rummaging through the whole report is time well spent. A lot of different surveys and observations all point to two major themes- parents need more education about gaming and so do the retailers. The gaming industry is doing what it can, but until its customers became more enlightened then the media will keep attacking the gaming industry whenever it can. It’s as I said earlier- idiocy is borne out of ignorance.

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